Hi! I'm Kim.

I help companies gain a deeper understanding of customer behaviour, empowering them to create meaningful, user-centred experiences through human insights and storytelling.

Fuelled by a genuine curiosity about what drives human behaviour, I focus on crafting solutions that align with how people think, behave, and make decisions.

Outside of work, I’m writing and telling my own story through travel, dance, food, pottery, and petting all the dogs.

Portfolio

As a UX researcher, I’ve had the privilege of working on dynamic projects that have deepened my understanding of user needs, motivations, and behaviours. With experience in a range of research methods—including in-depth interviews, usability testing, diary studies, and A/B testing—I gather valuable data to generate actionable insights. By working closely with cross-functional teams, I translate these findings into strategic design improvements that enhance the user experience.